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2nd European Conference on Interactive Television:  Enhancing the Experience 

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Call for Papers

Pre-conference programme


Programme committee

Conference Location


EuroITV 2003

Pre-conference programme: tutorials

The tutorial sessions for the conference include three events described below.

Date: Wednesday 31 March
Times:  all day session 9.30 - 4.30; afternoon session 1.30 - 4.30
Tutorials are NOT being held in the conference hotel but in the Watts Building, Moulsecoomb Campus, University of Brighton.
You can get here easily by train (Moulsecoomb station), by bus (buses 25 and 25A (unibus), 10, 24, 28 and 49) or by taxi from the town centre.
You'll find directions and maps here.

PLEASE NOTE: you can take part in the pre-conference programme without registering for the conference itself. Please use the conference registration form. 

Tutorial 1: Enhancing TV with interactivity 

ALL DAY TUTORIAL: 9.30 - 4.30 Wednesday 31 March

Presenter: Jenni Lloyd
A whole day hands-on session to explore the new dynamics between entertainment, technology and business. We aim to create a facilitated R&D environment in which delegates will develop paper prototypes for potential enhanced broadcasts. Small groups will work together towards a pitch, which they will then deliver to the ‘commissioners’. Participants will be encouraged to be truly creative but also to engage on a more prosaic level to discuss issues of usability and business viability. This will provide an excellent opportunity to develop pitching and presentation skills in an informal atmosphere.

Who for: TV professionals, interactive TV practitioners, designers, producers, usability & accessibility professionals, academics

Cost: £100 per participant. 
Three for the price of two! Send three delegates from the same company and receive the third registration free.

Jenni Lloyd

Jenni Lloyd has worked within interactive TV for the past five years, initially as a designer, then as a producer. She is now a consultant and lecturer. As a lead designer for BBC Worldwide she was part of the team that created an enhanced version of Top of the Pops for the the Microsoft WebTV platform. This was then commissioned by Microsoft to be developed further as a demonstration of the advanced capabilities of the platform. Later as Art
Director at AGENCY.COM: interactive TV she launched a suite of navigation products including a portal, EPG and mosaic browser for a Middle Eastern satellite broadcaster. More recently she assisted The National Geographic Channel in the launch of an interactive service on the Telewest dTV network.

Tutorial 2: Ensuring the usability and usefulness of interactive TV applications 

ALL DAY TUTORIAL: 9.30 - 4.30 Wednesday 31 March

Presenters: Owen Daly-Jones & Sheri Lamont

Digital TV as a delivery mechanism for interactive services to the public is very different from the web. Established design principles do not necessarily apply, and TV must be treated as a unique medium which presents us with its own set of constraints and opportunities. Above all TV-based services must be simple and compelling if they are to be used. But how do you ensure that applications created for TV are both usable and useful?

This one-day tutorial will provide an overview and practical guidance on ways to approach design and improve designs to make them as simple as possible. Tutorial delegates will:

  • learn about the principles of usability and user-centred design
  • gain hands on experience of relevant methods and techniques (such as the cognitive walkthrough method, heuristic evaluation and usability testing)
  • gain a deep understanding of the existing best practice lessons
  • see video footage illustrating usability issues and design do's and don'ts
The tutorial is suited to those developing, commissioning and researching interactive TV services, either in design agencies, broadcasters, platform owners, or government. Little or no knowledge of usability principles and techniques is assumed as the tutorial serves as an introduction to the field with hands on exercises, and video illustrations of issues. It should be particularly suitable to those approaching interactive TV development with a web background who are keen to understand the design constraints and opportunities of this alternative medium.

Cost: £100 per participant. 
Three for the price of two! Send three delegates from the same company and receive the third registration free.

Owen Daly-Jones

Owen Daly-Jones is Manager and Principal Consultant of Serco Usability Services, specialising in the usability of interactive TV services. Owen, who has a varied background in psychology, anthropology and interaction
design, previously worked on the development of new products for Hewlett-Packard. Owen, advises leading broadcasters and platform owners on their digital TV solutions, as well as working parties on interface
standards for digital TV applications. Owen is editor of the industry magazine Usableitv, and founder of the online discussion forum of the same name. 

Sheri Lamont

Sheri Lamont is currently a usability engineer for Microsoft Corporation focusing mainly on television and digital media technologies. Since joining Microsoft in 1999 she has worked on a variety of Microsoft products
including WebTV, Ultimate TV, Microsoft TV digital cable platforms and Media Center PCs. Currently Sheri is a usability engineer for the eHome Division of Windows where she has been conducting research on photo and DVD usage, out - of - box  issues and setup usability issues, real-time communication applications and enhanced television programs designed for Media Center PCs.

Tutorial 3: Digital Television in the UK ? The  Marketplace
AFTERNOON TUTORIAL: HALF DAY TUTORIAL: 1.30 - 4.30 Wednesday 31 March

Presenter: Jon Yon

This seminar will explore the basics of what DTV is, what it can be used for and which companies head up the world-leading UK marketplace. We will look at enhanced and interactive TV applications and explore the limitations of today’s technologies, how this currently effects content development and how this might change in the future.

What will you learn? 

By the end of the afternoon you can expect to:

  • have a broad understanding of what can be achieved with DTV
  • understand the UK DTV marketplace and the capabilities of the industry leaders 
  • appreciate the benefits that enhanced and interactive TV applications will bring 
  • have watched and discussed several enhanced and interactive TV examples
  • be aware of how the market is likely to change and develop 
  • recognise the technological limitations that currently exist 
  • understand how other digital technologies will become relevant to DTV 
  • recognise the fundamental strengths and weaknesses of each DTV platform 
  • have an understanding of audience needs and requirements
Jon Yon

Jon has worked in media for over 20 years and his expertise is highly regarded within the DTV industry. He has a first-class degree in Interactive Multimedia Communications and has produced interactive versions of some of the most popular shows on television.

As the Strategic Consultant, Digital Television for Victoria Real he worked with numerous blue chip companies and broadcasters including Freeserve, Norwich Union, Telewest, Flextech, NHK and Channel 9. In 2001, Jon became the Account Director for the Scottish Parliament and played a major role in developing their cutting-edge video-streaming service.

Jon was a member of the course development team for the University of Brighton's MSc in 'Digital television management and production', which commenced in October 2001 and has represented the UK Government on its DTI DTV/broadband missions to France and Spain.

In 2003, he was a consultant for the Department of Health and helped to develop their strategy for the delivery of NHS services on Digital TV. In 2004, Jon became the ‘Enterprise Gateway Director’ for Newhaven and surrounding areas (a SEEDA/Business link project that includes business incubation). His role involves working closely with entrepreneurs, start-ups and existing local businesses who need strategic business support and guidance. 

Cost: £60 per participant