TVX-IN-INDUSTRY

Contributions to the TVX in Industry track include papers that are of particular interest to the industry. The topics cover content production, systems and infrastructures, immersive media experiences and alternate realities. Contributions concerning business cases, marketing and market insights, case studies, best practices and lessons learned will be presented.

(Industry 1)
Understanding niche-content fans: Ideating and launching a new SVOD service VRV

by Cindy Kim – User Experience Researcher, Crunchyroll, USA

(Industry 2)
MARCONI Interactive, Smart & Lively Environment for Radio

by Rik Bauwens – VRT Innovation, Belgium

(Industry 3)
Introducing IP Technology into Broadcasting

by Shuichi AOKI – Science & Technology Research Laboratories, NHK

(Industry 4)
Design Guidelines for Smartphone Interaction with TV

by Deborah Z. Torres – Samsung Electronics America, USA

(Industry 5)
MMT Converter for MPEG-2 TS Audio/Video

by Yasuhiro Mochida – Media Innovation Laboratory, Nippon Telegraph and Telephone Corporation, Japan
Takahiro Yamaguchi – Media Innovation Laboratory, Nippon Telegraph and Telephone Corporation, Japan
Tatsuya Fujii – Media Innovation Laboratory, Nippon Telegraph and Telephone Corporation, Japan

(Industry 6)
Simplicity in TV Design

by Kaylin Kudla – Product Design, Ellation Inc, USA
Mao Kue – Product Design, Ellation Inc, USA
Vladimir Hadjioglo – Product Design, Ellation Inc, Moldova
Cristian Plop – Product Design, Ellation Inc, Moldova

(Industry 7)
An MMT Layer-Aware FF-LDGM Code and Its Implementation

by Takayuki Nakachi – NTT Network Innovation Laboratories, Nippon Telegraph and Telephone Corporation, JAPAN
Yasuhiro Mochida – NTT Network Innovation Laboratories, Nippon Telegraph and Telephone Corporation, JAPAN
Takahiro Yamaguchi – NTT Network Innovation Laboratories, Nippon Telegraph and Telephone Corporation, JAPAN

(Industry 8)
Understanding Mass-Market Mobile TV Behaviors in the Streaming Era

by Frank Bentley – Yahoo, USA
Danielle Lottridge – Yahoo, USA

(Industry 9)
There’s Nothing on the Future of Serendipitous Discovery in Television Interfaces

by Ariel Braverman – COMCAST, USA
Maria Cipollone – COMCAST, USA