Registration is now open!

Register for the conference here:

Early Bird

Main Conference (June 23- June 24)

April 30th, 2016


Main Conference (June 23- June 24)

May 1st onwards

ACM Member $575 $675
ACM Non-Member $675 $775
Student ACM Member $300 $400
Student ACM Non-Member $475 $575
Workshops (with Conference Registration) Free Free
Courses $125 $125
Courses (students) $100 $100


Register for the conference here:

Courses, Workshops and Doctoral Consortium Location (June 22, 2016): 
IIT Institute of Design, 350 N. LaSalle, Chicago, IL 60654 

ID has a history of innovation. It pioneered the development and dissemination of modern design right from its founding in 1937 as the New Bauhaus. In the 1960s, ID became a center of the first design methods movement, developing tools for structured planning—among the first applications of computers to design. In the early 1990s, ID helped pioneer the human-centered approach to design that has become a standard of design practice, applying ethnography and other social science research methods to the design process. In the early 2000s, ID helped launch the design thinking movement, linking design more closely to business innovation. More information

Main Conference Events Location (June 23-24, 2016): Spertus Institute, Venue SIX10, 610 South Michigan Avenue, Chicago IL 60605

A world-class, architecturally significant facility is the site of the conference. Spertus Institute’s Venue SIX10, located at 610 South Michigan Avenue, is across the street from Chicago’s scenic Grant Park (adjacent to Millennium Park), which adjoins the coast of Lake Michigan. The vista from the ninth floor, where we’ll have lunch and the reception and dinner, overlooks Michigan Avenue, Grant and Millennium Parks, the museum campus, Lake Michigan, and Navy Pier. More information

City of Chicago

Chicago’s location, size, and services are well known and help make it a major center for conventions of all kinds. Perhaps less known to the general population is that we have a vibrant academic community with over 30 colleges and universities in our urban region, including the Illinois Institute of Technology, Northwestern University, University of Chicago, and University of Illinois. Many of these universities offer degree programs in computer science, design, digital media, psychology, and social sciences and feed a robust community of companies focused on user experience design, media and advertising, and product and service design. We believe that holding the Persuasive conference here will enable us to attract a large, new audience from local academia and industry in addition to the customary national and international attendance.

There are many options for entertainment and touring in the Chicago area, including walking and river tours of the city’s famous architectural innovations; dinner cruises on Lake Michigan; a lakeside museum campus that is the home of the Field Museum of Natural History, the Adler Planetarium, and the Shedd Aquarium; some of the country’s best jazz clubs and blues clubs; and a very active urban night life.

Learn more at Choose Chicago.


Accommodation details are on Accommodation Page.

Public Transit information is on Travel Page.