• Submission deadline: UPDATED – 8 April 2018 (12:00pm PT)
• Acceptance notification: 23 April 2018
• Camera-ready deadline: 10 May 2018
• Online submission: PCS submission system
• Demos will take place during the main conference program.


To touch, experience and be present with a technology often tells us more than reading an article, or watching a presentation. Demos are one of the most exciting parts of ACM TVX 2018 as you can showcase your work to academics, industry and the wider community.

This category submission allows academics or industry professionals to showcase their work, gain insightful feedback and for all conference delegates to get hands-on with the latest technological developments in your field. As in previous years, demos are intended to provide a forum for the informal presentation of interactive TV systems, VR broadcasting, media applications, prototypes, or proof-of-concepts. TVX demos are an excellent way to expose work and meet new people interested in you and your institution’s latest developments. Submissions are encouraged in all areas related to emerging media, interactive TV experiences, VR/AR experiences, as advertised in the conference call for papers.

  • AI/big data: Use of big data, AI, deep learning and machine learning approaches to increase value of content and experience. This can include advanced computational systems based on content and/or user generated data to support content production, recommendation systems, interactive/synchronous environments, collective intelligence and crowdsourcing, or location-based and context-aware applications and
  • Social computing: Media consumption and production space with social technologies, IoT, social media and connected viewing.
  • Immersive experiences: Explorations of augmented, mixed and virtual reality, UHD TV, second third and fourth screens for content production, delivery and consumption. Novel forms of content production and content consumption using purpose-built head mounted devices as a stand-alone experience or in combination with traditional viewing devices. Enabling technologies and studies into how users respond to immersive experiences and how engaging/limiting they might find these forms of content Methodologies to evaluate added value and encouraging repeat consumption.
  • User experience & interaction design: how and why people consume and interact with online video and television (and with each other) and how such systems should be designed to provide easy, efficient, engaging and novel user experiences, including social aspects. This includes novel user interface designs, interaction system designs, architecture, user-centered design methods and approaches, and quality of experience measurement and monitoring.
  • Content production: Content production paradigms including cross-platform services, interactive and transmedia storytelling, personalization, and immersive media production.
  • Systems & infrastructures: The architecture, design, deployment, and evaluation of systems and infrastructures that support TV and online video, including the delivery, transmission, and synchronization of media in scenarios such as entertainment, gaming, education, and healthcare.
  • Devices & interaction techniques: The design, architecture, usage and evaluation of devices and interaction techniques that enable a connected ecosystem of devices and create valuable new capabilities for online video and television.
  • Media studies: Consumption practices, changing behavior as well as adoption and domestication of new TV-related services, and quality of This topic also includes research on ethical, regulatory, and policy issues as well as novel mechanisms for evaluating and measuring the impact of TV and online video.
  • Business models & marketing: Novel business models and marketing strategies for the new media landscape of TV and online video (for example OTT services). This topic includes studies around novel ways of advertising models and strategies (for example targeted advertising, programmatic buying).
  • Innovative concepts and media art: Innovative design strategies, new concepts, and prototype experiences for TV and online video, including case studies and media artworks and performances.


Demo submissions take the form of 2-page papers written in the SIGCHI Regular Paper Format. This must describe the research and what will be shown during the demonstration; all submissions will be peer-reviewed and selection will be based on the novelty of the research and interestingness of the demonstration.  Demo submissions do not need to be anonymised. Please ensure that your submission answers the following questions:

  • What is the scientific or engineering concept behind the work?
  • What is the novelty of the work and how is the work different from existing systems or techniques?
  • What will be actually shown during the demo?

For the past couple of years we have encouraged authors to provide a video alongside their paper submission. This has proven invaluable – the video not only helps to support the submission, but will also be included in the digital version of the adjunct proceedings in figshare, and thus act as a lasting record of what was shown at the conference. The following video demonstrates what a submission video could look like, and gives some practical information on how to create one: instruction video on Vimeo.

In addition, a separate document should also be submitted that details the technical requirements of the demo. Please fill in these details in the Demo Rider document (click here to download) and upload it through the PCS submission system together with your submission. Please note that the submission system can accept only one supplementary file (Max. 10MB). Therefore you have to compress multiple files into one ZIP file for submitting the supplementary materials. If the total size of your supplementary materials exceeds 10MB, please contact the demo chairs and arrange a way to submit the file.

If you require any support in the preparation of your contribution due to accessibility reasons, please get in touch with our Inclusion and Accessibility Chairs (


Your submissions will be reviewed by chairs based on impact, and the quality of work. The review process will strive to recognize the potential of the submitted work for its future scientific, societal, economical or industrial impact.


Once accepted, demonstrators will be provided with a table, poster board, power outlet and wireless (shared) Internet. Demo presenters are expected to bring with themselves everything else needed for their demo, such as hardware, laptops, sensors, PCs, etc. However if you have special requests such as a larger space, special lighting conditions, large displays and so on, we will do our best to arrange them, or to provide you with suitable rental services for free.


Demos will be published in the conference proceedings (FigShare), not indexed in the ACM Digital Library.


For further details please get in touch with the Demo Chairs

Tim Neate (City, University of London, UK)
Kyoungwon Seo (Hanyang University, Korea)